BEAUTY BAY UK
BEAUTY BAY is an online beauty retailer offering products from established cosmetics brands alongside its own By BEAUTY BAY range. Its UK website covers makeup, skincare, haircare, body care, fragrance and beauty accessories, with products ranging from everyday essentials to specialist beauty treatments.
Makeup and By BEAUTY BAY
The makeup range includes foundations, concealers, eyeshadow palettes, lip products, blushers, brushes and other cosmetics. By BEAUTY BAY is its own product range, featuring makeup and accessories alongside skincare and body care products.
Shoppers can also find products from brands such as Made By Mitchell, The Beauty Crop and NYX Professional Makeup, with availability varying by collection.
Skincare and Korean Beauty
BEAUTY BAY stocks facial cleansers, moisturisers, serums, exfoliants, masks and sun protection. Its selection includes specialist skincare brands and Korean beauty products, with options for different routines and skin types.
Check ingredients, product descriptions and usage instructions when comparing skincare products.
Haircare, Body Care and Fragrance
The haircare department includes shampoos, conditioners, treatments and styling products. Body care covers shower products, lotions, scrubs and bath essentials, while the fragrance range includes perfumes, body sprays and gift sets.
Product sizes, ingredients and availability vary between brands and collections.
Beauty Tools, Accessories and Gift Sets
Shoppers can browse makeup brushes, beauty sponges, hair accessories, skincare tools and other personal care products. Gift sets and curated beauty collections provide options for birthdays, Christmas and other occasions.
Seasonal collections, promotional offers and limited-edition products change throughout the year.
Delivery, Click & Collect and Returns
BEAUTY BAY offers tracked UK delivery for £2.95, free on eligible orders over £30. Next-day delivery costs £4.95 and is free on eligible orders over £60. Click & Collect is also available, with delivery to a selected collection point usually taking one to three days after dispatch.
Eligible UK purchases can be returned free within 30 days of receipt. Products must be unused, unopened and in their original packaging, with hygiene seals intact. Opened cosmetics and other used products cannot generally be returned for a change of mind. Contact customer services to obtain the return instructions and label.
From Fragrance Bay to BEAUTY BAY
BEAUTY BAY was founded in Manchester in 1999 by brothers Arron and David Gabbie. Originally called Fragrance Bay, the business initially focused on selling perfumes online before expanding into makeup, skincare and other beauty categories. It adopted the BEAUTY BAY name in 2007.
In March 2026, the original company entered administration, and its business and assets were sold through a pre-pack transaction to AA Investments Group. The brand and online shop continued under new ownership, with the current website identifying A Beauty Inc Ltd as its operator.
Disclaimer: FindShops is an independent online shopping directory and is not affiliated with or endorsed by BEAUTY BAY. Brand names and trademarks belong to their respective owners. Product availability, prices, delivery options and return policies may change. Please visit the official BEAUTY BAY website for current information.