H&M
H&M is an international fashion retailer founded in Sweden in 1947. Its UK stores and online shop offer clothing, footwear, accessories, beauty products and homeware for women, men, teenagers, children and babies. The retailer combines everyday wardrobe essentials with seasonal fashion, activewear and a range of products for the home.
The History of H&M
H&M began in 1947, when Swedish entrepreneur Erling Persson opened a women's clothing shop called Hennes in Västerås, Sweden. In 1968, Persson acquired the hunting and fishing retailer Mauritz Widforss. The business subsequently added men's and children's clothing and adopted the name Hennes & Mauritz.
The H&M abbreviation was adopted in 1974, and the company opened its first UK store in London in 1976. Over the following decades, H&M expanded internationally and developed a broader fashion and lifestyle offering.
Today, H&M is part of H&M Group, which operates several fashion and lifestyle brands. The H&M retail brand focuses on accessible fashion, accessories, beauty products and home furnishings, sold through its stores and online platforms.
What Products Can You Buy at H&M UK?
H&M offers products across several fashion and lifestyle categories, including:
- Women's Clothing: Dresses, tops, jeans, trousers, knitwear, coats, jackets, workwear and occasionwear.
- Men's Clothing: T-shirts, shirts, jeans, trousers, knitwear, jackets, tailoring and casualwear.
- Kids and Baby: Children's clothing, babywear, sleepsuits, footwear and accessories.
- Shoes and Accessories: Trainers, boots, sandals, bags, jewellery, belts, hats and other fashion accessories.
- Sportswear: Leggings, gym clothing, activewear, sports bras and other garments for exercise and everyday movement.
- Beauty: Selected makeup, skincare, haircare, fragrance and personal care products.
- Homeware: Bedding, cushions, curtains, towels, kitchenware, lighting, storage and decorative accessories.
- Seasonal Collections: Holiday clothing, swimwear, festive products and other collections that change throughout the year.
Product selection varies by category, season, store and online availability. Some sizes, colours and collections may be available only online or at selected locations.
Fashion Collections and Brands
H&M combines everyday basics with trend-led collections and products for different occasions. Its ranges include casual clothing, workwear, denim, knitwear, activewear, lingerie, nightwear and occasionwear.
The retailer also offers clothing and accessories designed for different age groups and fits, alongside seasonal collections and selected designer collaborations. These ranges change over time, so the available selection depends on the current collection.
H&M Group also owns other fashion and lifestyle brands, including COS, ARKET, Weekday and & Other Stories. These brands have their own identities and product ranges, and some products from other brands may be offered through H&M's online platform with separate delivery and return arrangements.
H&M Home
H&M Home offers furnishings and accessories for different rooms and interior styles. Its range can include bedding, cushions, throws, curtains, towels, tableware, kitchen accessories, storage, lighting and decorative products.
The collection combines everyday household products with seasonal decorations and items for refreshing a room. Selected ranges include furniture and larger home products, subject to availability.
Product dimensions, materials, colours and finishes can vary. Check the individual listing carefully before purchasing, especially for larger items or products intended to fit a particular space.
The H&M Online Experience
The H&M UK website and mobile app allow customers to browse collections, search by category, filter products by size and colour, review product information and place orders. Customers with an account can also manage purchases, check order updates and access their membership benefits.
Product descriptions, size information and available images can help shoppers compare styles and materials before buying. Customer reviews may offer additional information about fit and quality, although individual experiences can differ.
Prices, promotions, colours, sizes and stock levels can change. Confirm the final order details before completing a purchase.
Delivery and Click & Collect
H&M offers home delivery, collection-point delivery and collection from participating H&M stores for eligible orders. The available services depend on the delivery address, product, parcel size and stock.
- Home Delivery: Eligible orders can be delivered to a residential address through the available standard or faster services.
- Collection Points and Parcel Lockers: Selected orders can be sent to participating collection locations where supported.
- Store Collection: Eligible orders can be delivered to a participating H&M store for collection.
- External Brand Orders: Products from other brands sold through the platform may arrive separately and have different delivery options or charges.
Delivery fees, free-delivery eligibility, delivery estimates and collection availability can change. Check the options displayed at checkout before placing an order. Some large parcels and certain external-brand products may not qualify for every delivery method.
H&M Membership and Rewards
H&M Membership is a free digital loyalty programme available through the website and app. Members can collect points through eligible shopping and other qualifying activities, then access vouchers and selected benefits.
Member benefits may include personalised offers, early access to selected collections, digital receipts, birthday offers and delivery benefits. H&M also offers a Plus membership level for eligible members who reach the required points threshold, providing additional benefits and promotions.
Rewards, point requirements, voucher values, delivery benefits and membership conditions can change. Check your account for current offers and eligibility before relying on a particular reward.
Returns and Refunds
H&M's UK return arrangements depend on the item, how it was purchased and whether it was supplied directly by H&M or by an external brand. Returned products generally need to be unused, unwashed and in their original condition, with required labels and packaging.
Online returns may require registration through the applicable return process and can incur a return fee. Products supplied by other brands generally have separate return arrangements and cannot necessarily be returned to an H&M store.
Certain products, including flowers and plants, are not returnable, while some beauty, hygiene and other items may have additional restrictions. Check the conditions for the specific order before arranging a return.
These policies do not remove statutory consumer rights. Separate legal remedies may apply if goods are faulty or do not conform to the contract.
Garment Collection and Sustainability
H&M operates a garment collection service through participating stores. Customers can bring unwanted textiles to be collected for sorting, with suitable items potentially reused, resold or recycled depending on their condition and material.
H&M also reports on initiatives involving material sourcing, product durability, packaging and waste reduction. These are part of the group's stated sustainability work, but they should not be taken as a guarantee that every product is sustainable or that all environmental impacts have been eliminated.
Customers interested in material composition or product care should review the details provided for individual items. The outcomes of textile collection depend on the items collected and the available reuse and recycling processes.
Tips for Shopping at H&M
- Check size guides: Use garment measurements and fit details when choosing clothing and footwear.
- Compare product details: Review material composition, dimensions, care instructions and product specifications before ordering.
- Check delivery options: Compare the available methods, estimated dates and charges at checkout.
- Consider membership: Sign in when shopping if you want eligible purchases and activities to count towards your rewards.
- Check who supplies the item: External-brand products may have separate shipping and return conditions.
- Review the return policy: Check eligibility and potential fees before ordering, especially for products with special restrictions.
- Use garment collection where suitable: Check which textiles can be accepted and the current conditions before bringing items to a store.
Similar Brands & Retailers
UK shoppers can compare H&M with other fashion and lifestyle retailers depending on their budget, preferred styles and the products they need.
- Primark: Focuses on affordable clothing, footwear, accessories, beauty and homeware, with shopping primarily in physical stores and selected Click & Collect products.
- Next: Offers clothing, shoes, accessories, beauty products, furniture and homeware through stores and online shopping.
- Zara: Specialises in fashion-led clothing, footwear and accessories for adults and children.
- New Look: Offers trend-led clothing, shoes and accessories for women, men and younger shoppers.
- Uniqlo: Focuses on everyday basics, functional clothing and minimalist designs.
- TK Maxx: Offers changing selections of branded clothing, footwear, accessories, beauty products and homeware.
Comparing product specifications, prices, delivery arrangements and returns conditions can help you decide which retailer best suits your needs.
Disclaimer: FindShops is an independent UK shopping directory and is not affiliated with, endorsed by, or sponsored by H&M or H&M Group. H&M and related trademarks are the property of their respective owners. Product availability, prices, delivery services, membership benefits and return policies may change. Please visit the official H&M website for up-to-date details.