JoJo Maman Bébé
JoJo Maman Bébé is a British retailer specialising in maternity clothing, babywear and products for young children. Its online shop includes clothing, nursery essentials, pushchairs, travel accessories, toys, gifts and home products. The brand is known for colourful children's designs, practical everyday clothing and coordinated collections for babies and families.
Baby and Children's Clothing
The babywear collection includes sleepsuits, bodysuits, rompers, dresses, trousers, tops, knitwear, coats, pramsuits and accessories. Clothing is available for newborns and babies up to two years, with products for everyday wear, outings and special occasions.
JoJo also sells clothing for girls and boys aged two to nine, including dresses, dungarees, T-shirts, trousers, shorts, swimwear, nightwear, shoes and seasonal clothing. Matching outfits and coordinated collections are available for siblings.
Maternity and Nursing Clothes
The maternity range includes dresses, tops, leggings, jeans, dungarees, knitwear, coats and swimwear designed for pregnancy. Nursing-friendly clothing, feeding bras and nightwear are also available for the period after birth.
Other maternity products include hospital bag essentials and accessories for pregnancy and feeding.
Nursery Furniture and Baby Equipment
The home and nursery department includes cots, cot beds, bedside cribs, mattresses, bedding, blankets, sleeping bags, storage and nursery accessories. Customers can also find changing products, feeding essentials, baby monitors, bath accessories and items for everyday care.
Its prams and travel collection covers pushchairs, prams, travel systems, car seats, carriers, changing bags and related accessories. Products from other baby brands are available alongside JoJo's own collections.
Toys, Gifts and Personalised Products
JoJo sells wooden toys, soft toys, baby comforters, books, puzzles, bath toys, playtime accessories and imaginative play products. Its gift selection includes newborn presents, clothing sets, personalised gifts, toys and keepsakes for birthdays and other occasions.
Delivery, Store Collection and Returns
Standard UK home delivery costs £4.95 for most ordinary parcels. Next-day delivery is available for eligible orders placed before 11pm, subject to stock and postcode availability. Delivery to most JoJo Maman Bébé and participating Next stores is free, with many orders placed before 11pm eligible for next-day collection. Large furniture and other two-person delivery items have separate charges.
Most purchases can be returned within 28 days of delivery or collection, provided they are unused, in their original condition and have their tags attached where applicable. Returns are free at most JoJo Maman Bébé and Next stores. Home collection and Evri returns cost £2.50 per return. Certain products, including large furniture and personalised items, have additional restrictions.
Founded by Laura Tenison in 1993
JoJo Maman Bébé was founded by Laura Tenison in 1993. She started the business as a mail-order retailer from her London flatshare, initially concentrating on maternity clothing and children's wear. The idea came partly from her observations of children's clothing in France and the limited choice available to parents through UK mail-order catalogues.
The business grew into a specialist maternity and baby retailer with shops across the UK. In 2022, Next and investment funds managed by Davidson Kempner acquired the business, with Next taking a 44% stake. The current website and retail operations are supplied by Next Retail Limited trading as JoJo Maman Bébé.
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