ASOS
ASOS is a UK-founded online fashion retailer offering clothing, footwear, accessories, beauty products and other lifestyle items. Its range includes ASOS's own labels alongside products from established and emerging brands, with styles for women and men across casualwear, occasionwear, activewear and everyday essentials.
ASOS Overview
ASOS was founded in 2000 and originally took its name from the phrase "As Seen On Screen". Its early concept focused on helping shoppers find fashion inspired by items worn in films and television. The business subsequently expanded into a broader online fashion destination.
ASOS now serves customers internationally through its online platform. Its business combines in-house fashion labels with products from partner brands, giving shoppers a wide choice of styles, categories and price points.
Unlike traditional high-street fashion chains, ASOS operates primarily online rather than through a conventional network of permanent retail shops. Its website and mobile app are the main ways for customers to browse and purchase products.
Products
ASOS offers fashion and lifestyle products across a range of categories, including:
- Women's Clothing: Dresses, tops, jeans, trousers, skirts, knitwear, coats and occasionwear.
- Men's Clothing: T-shirts, shirts, jeans, trousers, jackets, suits, knitwear and casualwear.
- Shoes: Trainers, boots, heels, flats, sandals and other footwear.
- Accessories: Bags, jewellery, watches, sunglasses, belts, hats and other finishing touches.
- Sportswear and Activewear: Gym clothing, running gear, sports bras, leggings and performance-inspired apparel.
- Occasionwear: Party outfits, formalwear, wedding guest styles and special-event clothing.
- Beauty and Grooming: Skincare, makeup, fragrances, haircare and selected personal care products.
- Swimwear and Holiday Clothing: Swimwear, beachwear, summer outfits and holiday accessories.
Selected ranges also cater to different fits and body shapes, including petite, tall, curve and maternity styles. Available sizes and collections vary by brand and product.
ASOS Brands and Designer Labels
ASOS combines its own fashion labels with products from a wide selection of other brands. This allows customers to browse different styles and price points without needing to visit several separate retailers.
ASOS-owned labels include ASOS DESIGN, COLLUSION, ARRANGE and 4505. The platform also offers selected Topshop and Topman products, alongside fashion, footwear, accessories and beauty products from partner brands.
Brand availability, product ranges and prices can vary. Some items are sold and shipped directly by an ASOS Brand Partner, while others are sold by a partner but shipped by ASOS. These distinctions can affect delivery options and how returns are handled.
Online Shopping
The ASOS website and mobile app allow customers to browse products, filter by category and size, compare styles, read product details and manage orders. Product photographs, descriptions and customer reviews can help shoppers assess an item before purchasing.
Customers can save products for later, check available size and colour options, track orders and review their purchase history through an account. The platform also features sale items, seasonal collections, trend edits and styling inspiration.
Stock and prices can change, and not every product is available in every size or colour. Check the listing and final order total before completing a purchase.
Delivery and Click & Collect
ASOS offers several UK delivery options, with availability depending on the delivery address, the order and the items selected.
- Standard Delivery: A home-delivery option for eligible orders, with delivery estimates based on the destination and service.
- Next Day Delivery: Available for eligible orders when the relevant cut-off time and postcode requirements are met.
- Click & Collect: Eligible orders can be delivered to participating collection points, with the available carriers and locations shown during checkout.
- Nominated Day Delivery: Customers may be able to select a delivery date for eligible orders.
Some products supplied directly by ASOS Brand Partners may have different delivery options or arrive separately from the rest of an order. Delivery charges, estimated dates and service availability can change, so check the options displayed at checkout.
ASOS Premier
ASOS Premier is a paid delivery membership for customers who shop regularly. It offers delivery benefits on eligible orders, including free standard delivery and qualifying faster delivery options, subject to the current membership terms.
Delivery restrictions may apply to certain postcodes and Brand Partner products. Subscription prices, minimum order requirements, renewal arrangements and eligible services can change, so compare the current terms with your shopping habits before subscribing.
Sizing and Choosing Fashion Online
When shopping for clothing online, it is worth checking the product's size guide, garment measurements and fit information before ordering. Sizes can vary between brands and styles, so a familiar label size does not always guarantee the same fit.
Product descriptions can also provide useful information about fabric composition, stretch, length and care instructions. For footwear, check the sizing information and any fit guidance provided with the product.
Customer reviews may offer additional information about fit and quality, but individual experiences differ. Use them alongside the product details rather than relying on reviews alone.
Returns and Refunds
ASOS's UK returns policy generally gives customers 28 days from delivery or collection to return eligible items. Products must meet the retailer's original-condition requirements, and returned items may be inspected before a refund is approved.
Return options and charges depend on the order. Qualifying orders placed through an ASOS account may be eligible for free returns, while other returns may incur a fee. ASOS also applies a Fair Use Policy to returns.
Items sold and shipped directly by an ASOS Brand Partner generally need to be returned to that partner rather than to ASOS. Products sold by a partner but shipped by ASOS may follow different arrangements.
Some product categories are excluded from standard returns or exchanges, including certain hygiene-sensitive items and selected products with specific restrictions. Check the conditions for the item and order before arranging a return.
Alternatives to ASOS UK
UK shoppers can compare ASOS with other online fashion retailers and clothing brands, depending on their preferred styles, budget and shopping requirements.
- Next: Offers clothing, footwear, accessories, beauty, furniture and homeware.
- Zara: Focuses on fashion-led clothing, footwear and accessories for adults and children.
- H&M: Sells clothing, accessories, beauty products and selected home furnishings.
- New Look: Offers trend-led clothing, footwear and accessories for women, men and younger shoppers.
- River Island: Focuses on contemporary fashion, footwear, bags and accessories.
- Very: Offers clothing, footwear and accessories alongside home products, electricals and general merchandise.
Comparing prices, product specifications, delivery options and return terms can help you decide which retailer best suits your needs.
Shopping Tips
- Check size guides: Use garment measurements and fit notes when choosing clothing and footwear.
- Review product details: Check materials, colours, dimensions and care instructions before ordering.
- Check who supplies the item: Look for Brand Partner information, as it can affect delivery and returns.
- Compare delivery options: Check the available dates, collection points and charges before paying.
- Review returns conditions: Check eligibility and potential fees, particularly if ordering as a guest or buying from a Brand Partner.
- Consider ASOS Premier carefully: A delivery subscription may suit frequent shoppers, but review the terms and exclusions before subscribing.
Disclaimer: FindShops is an independent UK shopping directory and is not affiliated with, endorsed by, or sponsored by ASOS or its related companies. ASOS and related trademarks are the property of their respective owners. Product availability, prices, delivery services, membership benefits and return policies may change. Please visit the official ASOS website for up-to-date details.